Arizona Trademark Registration Lawyer, Serving Clients Nationwide
Protecting your company's name, unique product or service names, and slogans or symbols you want customers to identify with may be essential for establishing and growing your business. However, obtaining legally enforceable protection can be an intimidating, time-consuming challenge. Let an attorney who is not only experienced in these matters, but who is also admitted to practice before the U.S. Patent and Trademark Office, help you.
Does your situation call for trademark registration, a copyright, or some other form of intellectual property protection? Do you understand the differences between the various types of intellectual property protection that are available, and which ones might apply to your business? What are the steps and costs involved — and what are the risks of not registering your trademark? These and many other questions are familiar territory for us at Israel & Gerity, PLLC, and we urge you to contact us to talk through your needs.
Protect Your Company Name, Slogans and Logos From Use by Competitors
When you determine that a name, phrase, mark or design has value — whether as a brand that already has a foothold in your marketplace or as a building block for future marketing plans — you can benefit greatly from the counsel and services provided by a Phoenix trademark registration attorney at our firm. We can perform a comprehensive trademark search, help with selection, pursue and defend your application, and defend your interests once you complete a successful registration. We can also help you avoid the pitfalls associated with keeping and maintaining your registration.
Our founding partner Michael Gerity has the specialized knowledge and background to help you accomplish your goals involving protection of intellectual property. He is licensed to practice before the United States Patent and Trademark Office (USPTO) and has helped many businesses throughout Arizona and nationwide register trademarks, keep them active and stop trademark infringement by competitors.
Beware of "Cut-Rate" Fees from Online Trademark Registration Companies
While we maintain an extremely competitive fee structure, personal attention and value delivered differentiate our law firm from the many internet-based trademark registration companies that promise cost savings and speed above all else. It is important to recognize that:
- Government employees at the USPTO are tasked with reviewing your trademark application and rejecting it if there are potential conflicts with other marks or problems with any aspect of the application itself. The process is an adversarial one, much like going to court.
- A large number of trademark applications are initially rejected by the USPTO due to substantive or technical issues, and the likelihood of rejection increases if your potential mark was not given proper and thorough legal analysis, or if your application was not artfully drafted by a qualified and experienced attorney.
- Almost all cut-rate trademark companies will charge you extra for responding to initial rejections from the USPTO, despite the fact that their cookie-cutter applications tend to increase the likelihood that you will get such a rejection in the first place.
- If you get such a rejection, you need experienced representation in order to properly respond and keep that initial rejection from turning into a final rejection.
- Even after your trademark is registered, successfully defending your trademark if a dispute arises, whether through independent warnings and notices or courtroom litigation, will require a lawyer familiar with your business as well as applicable intellectual property law.
For Efficiency and Dependability in Trademark Law, Call 602-639-4696
If you want to register a trademark, or if you have questions about intellectual property and how to protect it, call or e-mail us anytime.
